Apple unveils $999 iPhone X, loses ‘home’ button

Apple paid homage to its late co-founder Steve Jobs for the 10-year anniversary of the iPhone

“One more thing.”

With that phrase, Apple paid homage to its late co-founder Steve Jobs for the 10-year anniversary of the iPhone on Tuesday when it unveiled its latest — and, at $999, its most expensive — new version of the device, the iPhone X.

CEO Tim Cook called it “the biggest leap forward” since the first iPhone. (“X” is pronounced like the number 10, not the letter X.) It loses the home button, which revolutionized smartphones when it launched; offers an edge-to-edge screen; and will use facial recognition to unlock the phone.

Apple also unveiled a new iPhone 8 and a larger 8 Plus with upgrades to cameras, displays and speakers.

Those phones, Apple said, will shoot pictures with better colours and less distortion, particularly in low-light settings. The display will adapt to ambient lighting, similar to a feature in some iPad Pro models. Speakers will be louder and offer deeper bass.

Both iPhone 8 versions will allow wireless charging, a feature thought to be limited to the anniversary phone. Many Android phones, including Samsung’s, already have this.

Steve Jobs homage

This is the first product event for Apple at its new spaceship-like headquarters in Cupertino, California. Before getting to the new iPhone, the company unveiled a new Apple Watch model with cellular service and an updated version of its Apple TV streaming device.

The event opened in a darkened auditorium, with only the audience’s phones gleaming like stars, along with a message that said “Welcome to Steve Jobs Theater.” A voiceover from Jobs, Apple’s co-founder who died in 2011, opened the event before CEO Tim Cook took stage.

“Not a day that goes by that we don’t think about him,” Cook said. “Memories especially come rushing back as we prepared for today and this event. It’s taken some time but we can now reflect on him with joy instead of sadness.”

The iPhone X costs twice what the original iPhone did. It sets a new price threshold for any smartphone intended to appeal to a mass market.

New watch

Apple’s latest Watch has built-in cellular service. The number on your phone will be the same as your iPhone. The Series 3 model will also have Apple Music available through cellular service.

“Now, you can go for a run with just your watch,” said Jeff Williams, Apple’s chief operating officer and in charge of Watch development.

Apple is also adding more fitness features to the Watch, and says it is now the most used heartrate monitor in the world. Now, Apple Watch will notify users when it detects an elevated heart rate when they don’t appear to be active. It’ll also detect abnormal heart rhythms.

The Series 3 will start at $399. One without cellular goes for $329, down from $369 for the comparable model now. The original Series 1, without GPS, sells for $249, down from $269. The new watch comes out Sept. 22.

Apple TV gets upgrade

A new version of the Apple TV streaming device will be able to show video with sharper “4K” resolution and a colour-improvement technology called high-dynamic range, or HDR.

Many rival devices already offer these features. But there’s not a lot of video in 4K and HDR yet, nor are there many TVs that can display it. Apple TV doesn’t have its own display and needs to be connected to a TV.

Apple said it’s been working with movie studios to bring titles with 4K and HDR to its iTunes store. They will be sold at the same prices as high-definition video, which tends to be a few dollars more than standard-definition versions. Apple said it’s working with Netflix and Amazon Prime to bring their 4K originals to Apple TV, too.

The new Apple TV device will cost $179 and ships on Sept. 22. A version without 4K will cost less.

Michael Liedtke And Barbara Ortutay, The Associated Press


@ashwadhwani
ashley.wadhwani@bpdigital.ca

Like us on Facebook and follow us on Twitter.

Just Posted

Area H Director Margo Wagner has reins of Cariboo Regional District

New CRD chair would like to see board of directors being more cohesive in their work

Quesnel & District Riding Club heads out on the trail in support of veterans

The group raised $200 for charity Communities for Veterans

Quesnel to install needle disposal boxes in city-maintained washrooms

Between Sept. 2016 and Sept. 2017, at least 35,527 needles were handed out in Quesnel

Métis Day Kitchen Party a success last weekend

Residents went by St. Ann’s for food, traditional crafts and cultural demonstrations

Province steps up loan program for wildfire-affected Cariboo ranchers

Cariboo Bred Heifer Cooperative will have an extra $600,000 in loan amounts guaranteed by B.C.

Quesnel local is raising the bar in competitive powerlifting

Quesnel local has proved he’s a fierce competitor and an up-and-coming powerlifter

An adopted cat is the best 10 pounds you’ll gain this season

BC SPCA encouraging families to add a forever feline friend during adoption event Nov. 24 to Dec. 3

Uber official says public needs to push for ridesharing in B.C.

Mike van Hemmen tells Kelowna Chamber of commerce ridesharing would be ‘win-win-win’

B.C. co-ops relieved with Ottawa’s housing strategy

Federal government to have a new co-operative housing funding model in place by 2020

B.C. NDP referendum plan sparks legislature battle

David Eby says public will decide on proportional referendum

Hammy has been freed of his threads, a purple antler remains

The iconic Prince Rupert buck with a piece of hammock attached to his antlers was caught by COs

Court adjourned again for man linked to Shuswap farm where human remains found

Curtis Sagmoen will appear back in court on Dec. 14

B.C. family advocating for drug decriminalization following death of son

Federal NDP leader Jagmeet Singh has noted the New Democrats would decriminalize personal possession of all drugs

Winning Lotto 6/49 purchased in Kelowna

Some lucky man or woman purchased a winning 6/49 ticket in Kelowna.

Most Read