A model shows off the popular periodic table dress from The Smoking Lily boutique. (File contributed/The Smoking Lily)

Victoria shop sees spike in sales after Alberta medical officer wears periodic table dress

The Smoking Lily is doing well despite having to close up shop due to COVID-19 fears

A Victoria-based clothing shop has seen a spike in sales – despite closing last week due to COVID-19 concerns – after Alberta’s chief medical officer wore one of its dresses during a COVID-19 briefing.

Dr. Deena Hinshaw wore a grey periodic table dress on TV last week, an item which has been a top seller at Victoria’s The Smoking Lily Boutique for seven years.

The zero-waste, local clothing store is based out of its 1713 Government St. location in Victoria, with an additional retail location in Vancouver.

“She’s actually a longtime customer of ours, so she’s been wearing four or five of our pieces this week,” explained The Smoking Lily owner Trish Tacoma. “But the periodic table dress is the item where everyone is like ‘that’s the one.’”

Patrons have been sending screenshots all week, and the shop’s inbox has been “teeming” with requests for orders, since the dress was discontinued six months ago.

“We checked to see if it’s possible to make some more, and found enough material from our suppliers to make about 100 dresses,” Tacoma said. “We put 100 online, and as of 1 p.m. [on Tuesday] 85 per cent were sold.”

Tacoma says the printer, cutter and seamstress can all do their jobs in isolation from one another, but that means it will take a few weeks for the dresses to make their way to customers.

“It’ll take a little bit of time to make them, but people have been understanding, ” she said. “Besides, if you were planning on wearing the dress to an event anywhere, it’s probably been cancelled.”

For more information visit smokinglily.com.

– With files from the Canadian Press

nicole.crescenzi@vicnews.com

Like us on Facebook, send a Tweet to @NicoleCrescenzi
and follow us on Instagram

Coronavirus

Get local stories you won't find anywhere else right to your inbox.
Sign up here

 

Smoking Lily owner Trish Tacoma says her company’s inbox has been teeming since Deena Hinshaw was seen on TV wearing the charcoal grey half-sleeve dress emblazoned with the periodic table of elements on Tuesday, March 17. (Smoking Lily photo)

Just Posted

COVID-19: Caring for your mental health during a global pandemic

Canadian Mental Health Association Quesnel offers advice, resources to deal with anxiety and stress

Quesnel family pinning autism awareness onto community

Laura and Matthew Hender have sold thousands of autism awareness pins over the past eight years

COVID-19: Quesnel council moves to electronic meetings

Video of council’s first electronic meeting is now available on the City of Quesnel’s website

COVID-19: MP Todd Doherty updates community

‘The next 14 days are critical,’ writes the Cariboo-Prince George MP

COVID-19: All sports fields and baseball fields in Quesnel now closed

City trails and parks remain open, but users must maintain social distancing space of two metres

Look at hospitalizations, not recovery stats for COVID-19, B.C. professor says

Cases in hospital are a definitive count of people who have the novel coronavirus

B.C. First Nations want to launch fight of Trans Mountain pipeline approval

Last month, the Supreme Court of Canada decided not to hear five challenges about the pipeline

N95 masks on the way for Canada after 3M reaches deal with White House

The Trump White House had ordered 3M to stop shipping masks to Canada

COLUMN: The other graph that shows B.C. can beat COVID-19

Is the curve being flattened? data on hospitalizations provides a crucial answer.

Here’s how to talk to people who aren’t taking physical distancing seriously

Approach the conversation with empathy says conflict expert

B.C. clears more acute hospital beds as COVID-19 case growth slows

Province holding about 40% of beds empty for peak still to come

As 500K+ apply for emergency benefit, Trudeau says aid coming for Canadians left behind

Canada Emergency Response Benefit provides $2,000 per month

UPDATE: UK PM Boris Johnson moved to intensive care after COVID-19 symptoms worse

He has been quarantined in his Downing St. residence since being diagnosed with COVID-19 on March 26

Most Read