In April, Pacific Western Brewing (PWB) will dedicate an additional 25 cents from every six-pack of Cariboo product sold to help British Columbia recover from last summer’s wildfire devastation.
PWB Sales Manager Scott Rattee says: “A similar one-month campaign last September was so successful we decided to offer it again this spring.
“Sales in September across B.C. increased by 20 per cent over September 2016. The revenue generated allows us to fund the planting of 18,640 seedlings this spring. The brewery has contracted with Smithers-based Summit Reforestation to plant trees funded from both campaigns.”
Summit’s Jason Krueger is good to go: “We plan to plant near 100 Mile House this spring and summer; the planters are super excited!”
PWB owner Kazuko Komatsu says: “The campaign this April, building on the success of Cariboo Cares last September, is another great opportunity for our loyal customers and our valued retail partners to join us. Please step up and, in a modest yet significant way, help replenish our precious forest land.
“I have always believed our brewery should invest where we live and tree planting has been an important element of that giving since 2010,” Kazuko adds. “The reforestation program is one of my core commitments to B.C. and will endure for years to come.”