Do farmers really need social media? Can it really help them?
These are just a couple of the questions that will be answered next weekend, as Young Agrarians and Long Table Grocery are partnering up to offer an interactive Social Media Marketing Workshop for Farmers with Evie Lavers, co-founder of Rhythm Club.
The workshop will be held March 23 from 10 a.m. to 1 p.m. at The Lodge, with a potluck social to follow from 5-7 p.m. at Long Table Grocery.
This goal of this workshop is to equip farmers with the tools to share their story on different social platforms and to promote agriculture in the region.
The day will be split into eight separate presentations, with a break for lunch and a wrap-up question period.
Participants will learn about bringing the Cariboo community online, marketing, selling your story, how to build your brand kit or press kit, websites and e-commerce, how to make social media strategies work for you, Facebook and Instagram basics, and social media and mental health.
Lavers, who is the marketing co-ordinator for Island Mountain Arts, is an entrepreneur and arts administrator from Australia with more than seven years of experience delivering online communications, social media campaigns and niche marketing services in the music industry. She is also the assistant director at Tiny Lights Festival and a workshop trainer for BC Touring Council.
For more information about the workshop, visit youngagrarians.org/socialmediaquesnel2019/. To register, go to socialmediaquesnel2019.bpt.me.