Throughout the month of June, Wings restaurants across B.C. will be fundraising for the British Columbia SPCA with their Pints for Paws campaign.
For every pint of their home brew, Fiji Blond beer, sold, a dollar will go toward the local B.C. SPCA. The 10 Wings restaurants across the province have a collective goal of raising $4,000, or selling 4,000 pints.
Goldy Smith, who co-owns the Quesnel Wings with his wife, Trisha Nussey, says when the promotion started, he wanted to reach out directly to the local branch of the SPCA.
”We’re new to the community and my wife and I are huge animal advocates: we are that couple that will pull over just to pet a dog,” says Smith.
While they were at the SPCA, letting them know about the fundraiser and leaving a flyer about the event, the couple made the spur-of-the-moment decision to adopt a dog of their own.
Smith says they wanted to do it to take the extra step toward being a part of the community.
Smith also wants to highlight some of the “amazing” people who have taken part in the fundraiser so far.
“A few gentlemen came in during their work shift for lunch,” says Smith. “And they all purchased a round of beer and didn’t even want it poured, they wanted us to give it out to other guests. They just wanted to donate.”
The brand and marketing manager for the Wings restaurants, Jeff Perham, says that he wanted to sponsor an organization that the Wings restaurants could benefit on a local level.
“And because we all love animals,” Perham laughs.
Perham says he hopes the fundraiser will become an annual event, building a partnership with the B.C. SPCA.