In their second annual fundraiser, Wings restaurants across B.C. are raising money for the British Columbia SPCA throughout the month of June.
For every pint of their home brew, Fiji Blond beer, sold, a dollar will go toward the local B.C. SPCA. The 10 Wings restaurants across the province have a collective goal of raising $5,000, or selling 5,000 pints — $1,000 and 1,000 pints more than last year’s goal.
The campaign, Pints for Paws, is also running at the Quesnel Wings Restaurant.
In a press release from GoldWings Entertainment Ltd., the parent company of Wings Restaurants and Pubs, the marketing team writes that it hopes the fundraiser can continue on an annual basis. The release says they selected the B.C. SPCA, as they knew of no other major fundraisers for the society.
“June is the official start of summer, so why not help prevent animal cruelty by simply having a cold beer on a hot summer day,” Jeff Perham, Brand and Marketing Manager for GoldWings, said in the release.
“Everyone who works for Wings or GoldWings is very passionate about giving back to local communities, and we are all animal lovers, so it just made sense to build this relationship with B.C. SPCA. We thought about doing the program for only one night, but we wanted to make it as big as possible in hopes to reach our $5,000 goal.”
The profits raised at each restaurant go back to their local branch of the SPCA.