Wings restaurants raising money for Amanda Todd Legacy

“Say it with Wings” campaign hopes to break stigma around mental illness

Until Oct. 14, Wings Restaurants and Pubs will donate $1 from every order of their Fall Featured, Pumpkin Spice wings to the Amanda Todd Legacy.

The Amanda Todd Legacy was founded by Carol Todd in memory of her daughter, who took her life in Port Coquitlam on Oct. 10, 2012, after years of suffering from mental health-related symptoms due to bullying, cyber abuse and harassment.

“Say it with Wings” will use food as a conversation starter and encourage people to “Say it with Wings, one wing at a time.”

“It’s no secret that there is an ongoing stigma around mental illness and people who suffer in silence,” Jeff Perham, director of marketing and business development at Wings, said in a press release. “Everyone I know is either directly or indirectly affected by mental illness.

“A good conversation starts with good food. I think this program will really resonate with our staff and guests. I’d love to see this as something we build on each year and include as one of our annual community programs.”

“Say it with Wings” was strategically planned by Perham to run alongside the Amanda Todd Legacy Online Auction, which helps support several local programs that encourage mental wellness and healthy living, particularly in youth. Additionally, both events run through Oct. 10, which is not only World Mental Health Day, but also the day Amanda passed away.

The legacy has created a global campaign of awareness called “Light Up Purple” for World Mental Health Day. This date falling on Oct. 10 each year which provides a remembrance of Amanda and her voice.

“I read over the ‘Say it with Wings’ proposal and immediately got goosebumps because I thought it would be a breakthrough in getting more awareness out there for mental health, which we know now is so important,” Carol Todd said in the release.

Wings has also created a special cocktail, the Purple Snowflake, in memory of Amanda, with a portion of sales also going to the Legacy.

“We want to shine a light on World Mental Health Day, so we are treating each guest wearing purple to a free order of Pumpkin Spice wings on Oct. 10,” Perham explains. “All other guests will get 25 per cent off any flavour of wings, regardless of the colour of their outfit.”

To learn more about Amanda Todd’s story, the online auction, and the Legacy, visit

READ MORE: Legacy of Amanda Todd lives on through B.C. foundation

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