Quesnel joined the International Breastfeeding Challenge with the most mothers ever, 13, breastfeeding babies at the prescribed 11 a.m. latch-on time, Sept. 29. Mayor Mary Sjostrom was on hand to declare Oct. 1 – 7 as Breastfeeding Week in Quesnel. Quesnel nursing students organized the event in support of breastfeeding in the community and healthy nutrition for the rest of the babies’ lives. On the Quintessence Foundation’s website, 117 of the 204 registered sites had reported their results and the Citwest Shopping Centre in Dublin, Ireland had the most babies, 175, breastfeeding at the 11 a.m. start. The benefits of breastfeeding are many including optimal nutrition in the early months and years of life, prevention of a variety of infections and many chronic diseases and is an integral part of promoting reporductive health and important implications for the health of women including prevention of breast cancer. World Breastfeeding Week provides an opportunity for the global society to rededicate itself to protecting, promoting and supporting breastfeeding.