A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners work to decrease worksite harassment by saying “don’t be a tool.” (Screenshot)

B.C. anti-harassment campaign says ‘Don’t be a tool’

In honour of BC Construction Month, a new campaign addresses worksite harassment

A new campaign put forward by the BC Construction Association (BCCA) and its Builders Code partners is telling workers, “don’t be a tool” in honour of BC Construction month.

The humorous campaign aims to address worksite bullying, hazing and harassment often seen on construction sites.

Part of the campaign includes short, animated videos of bullying situations described by tradespeople across B.C. The videos aim to help change the conversation in an industry that is 95 per cent male.

READ MORE:New role created to mediate on-site harassment for construction employers

“There’s no question that the 180,000 tradespeople in BC’s construction workforce will recognize the real-life situations that informed this campaign,” said Chris Atchison, President, BCCA in a statement. “Our industry is keen to be more diverse across all demographics including age and gender, and while most employees are well aware of the behaviour that’s expected of them by their employers, you could say we’re working to remove all doubt about what’s acceptable on a worksite.”

ALSO READ:Four per cent of Canadian women report being sexually harassed in the workplace

The #DontBeATool campaign will be shared across social media templates as a part o the Builders Code’s initiation to set a better baseline code of conduct at construction sites.

“Right now, there are so many campaigns competing for our attention around the themes of workplace conduct, sexual harassment and gender equality that we needed to create something that would break through all the clutter and get noticed,” said Morgan Tierney, Managing Partner of Rethink, the communications agency which created the campaign.

“Using our cartoon character ‘tools’ allows us to look at a serious problem through an exaggerated, lighthearted lens, making the whole issue more approachable.

To learn more you can visit builderscode.ca

vnc.editorial@blackpress.ca


Send a Tweet: @NicoleCrescenzi

Like us on Facebook  

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

All bus runs in Quesnel School District cancelled again Jan. 24 due to unsafe roads

The school district determined rural bus routes were unsafe or bus travel Friday, Jan. 24

Cariboo Regional District will revisit Maple Drive streetlights with MOTI

‘We have to be on it continually,’ says Area A Director Mary Sjostrom

Quesnel hockey player takes part in historic outdoor game

Destiny Bautista played in the first-ever female midget AAA league outdoor hockey game on Jan. 19

MISSING TEEN: Williams Lake RCMP ask public’s help in finding Angel Emile

Emile was last seen on Windmill Crescent in Williams Lake Jan. 16

VIDEO: Rare ‘ice circle’ spotted on Kamloops river

An ice circle or ice pan, has formed in the chilly waters just east of the Yellowhead Bridge

Uber, Lyft approved for ride-hailing in Lower Mainland

Kater Technologies Inc.’s application was rejected

B.C. man rescued after getting trapped headfirst in well as water level rose

The rescue involved crews from Oak Bay and Saanich

Investigators in wildfire-torn Australia head to site of B.C. airtanker crash

The B.C. government sends condolences to Port Alberni-owned Coulson Aviation

RCMP investigating sexual allegation against Lower Mainland police officer

Delta officer suspended while the alleged off-duty incident involving a co-worker is investigated

Former Mountie, sports coach convicted of sex abuse in B.C. granted day parole

Alan Davidson was sentenced to almost six years for abusing seven boys in the late 1970s and early 1990s

VIDEO: Person in wheelchair narrowly avoids collision with car in Kelowna

There were no injuries in the scary looking near-accident last week in Rutland

Here’s what Canada is doing to stop the coronavirus from getting in

Health officials are monitoring multiple possible cases in Canada

B.C. still struggling to control non-resident medical care fraud

Unpaid bills, out-of-province claimants a costly legacy of MSP

Most Read