The view looking down on the Chilcotin River to the hoodoos at Farwell Canyon on Wrestling Day, Jan. 2, 2021. (Monica Lamb-Yorski photo - Williams Lake Tribune)

The view looking down on the Chilcotin River to the hoodoos at Farwell Canyon on Wrestling Day, Jan. 2, 2021. (Monica Lamb-Yorski photo - Williams Lake Tribune)

Cariboo Chilcotin Coast Tourism ends 2020 focused on future

“We know that the future of our visitor economy is a shared responsibility.”

Cariboo Chilcotin Coast Tourism says 2021 is an opportunity for the region’s tourism economy to build past the survival mode of the last year and emerge stronger by bringing a new sustainable, community building vision to tourism.

“We know that the future of our visitor economy is a shared responsibility,” said Amy Thacker, CEO of Cariboo Chilcotin Coast Tourism.

“We are working side by side with tourism operators, tourism organizations, municipalities, and the provincial and federal governments to make sure that together we are moving towards a new vision for the sector.”

As the organization that leads tourism development and marketing across the region, Cariboo Chilcotin Coast Tourism’s top priority through 2020 was connecting with the small businesses and organizations in the visitor economy to ensure they survived the economic downturn.

Thacker said one key effort since June has been the Cariboo Chilcotin Coast Tourism Resiliency Program. Funding from the federal government made it possible for CCCT to provide local tourism businesses with meaningful, one-on-one support to navigate the COVID-19 crisis, adapt, and work towards eventual recovery. Businesses can still connect with support in the New Year by registering at tourismresiliency.ca/ccctrp, calling 1-800-663-5885, or e-mailing recovery@landwithoutlimits.com.

“Bans on international travel, and limits to local travel, had impacts in every community, for almost every single operator, and for so many of the people who earn a living from the visitor economy,” Thacker said. “But we also saw bright spots, like increased domestic visits at a few points during the late summer and fall. We will keep working together to help the sector emerge stronger and more sustainable in 2021.”

Another of the efforts has been the Ideas Lab, a peer-to-peer chance to learn solutions to common problems in the tourism sector. Session in early 2021 include Creating Revenue Diversification Opportunities, Evolving the Meetings and Events Experience, and Business Model Innovation for a Sustainable Future. More information and session dates are available online at tourismresiliency.ca/ideas-labs/.

“What makes the Cariboo Chilcotin Coast a great place to visit is what makes it a great place to live,” Thacker added. “Our home is a land without limits, and if we keep working together as our tourism sector there are no limits to our future as one of the most desired destinations in B.C. and Canada.”


Do you have a comment about this story? email:
editor@wltribune.com

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Jim Hilton took a trip to Helmcken falls in Wells Gray park. (Jim Hilton Photo)
HILTON: Forests and human health, Part one

What can Quesnel take away from worldwide forestry programs

Amy Newman (left) and castmate Rebecca Thackray parading around Barkerville in costume in 2018. Newman designed both gowns, which were both made of silk, and constructed her own gown. Thackray’s gown was made by a seamstress in Vancouver. Her camel-coloured velveteen cloak was made in Hong Kong, with pattern and fabric chosen by Newman. Her wool neckpiece/shawl was crocheted by a friend on Vancouver Island. The reticule/handbag was handmade by Newman, and her olive green shawl was ready-made, as were her elegant green leather gloves. (Photo Submitted)
Amy Newman wins international costume design award for Nam Sing film

The Nam Sing pack trip re-enactment took place in September 2019 in Barkerville

The council supports the Quesnel Art Walk. (Lindsay Chung Photo - Quesnel Cariboo Observer)
Quesnel arts council grant deadline fast approaching

The group has already help fund online compitition funding for the festival of performing arts

The worker who tested positive was en route to the Mine Site near Wells. (BGM Map)
Wells mining company detects second positive COVID-19 case of 2021

The employee, who is asympomatic, had no known contact with Wells or Quesnel

The artwork for the 2021 mail run was drawn by Sonja Maas, a German student who spent last winter in the Cariboo on a ranch which trains sled dogs. (Gold Rush Trail Sled Dog Mail Run)
Sled Dogs to hit the trail without spectators

The mail run from Quesnel to Barkerville will be limited in scope because of pandemic rules

Keith the curious kitten is seen on Nov. 4, 2020 at the Chilliwack SPCA. Friday, Jan. 22, 2021 is Answer Your Cat’s Questions Day. (Jenna Hauck/ Chilliwack Progress file)
Unofficial holidays: Here’s what people are celebrating for the week of Jan. 17 to 23

Answer Your Cat’s Questions Day, Pie Day and International Sweatpants Day are all coming up this week

(Phil McLachlan - Capital News)
‘Targeted’ shooting in Coquitlam leaves woman in hospital

The woman suffered non-life threatening injuries in what police believe to be a targetted shooting Saturday morning

JaHyung Lee, “Canada’s oldest senior” at 110 years old, received his first dose of the COVID-19 vaccine on Thursday, Jan. 14, 2021. He lives at Amenida Seniors Community in Newton. (Submitted photo: Amenida Seniors Community)
A unique-looking deer has been visiting a Nanoose Bay property with its mother. (Frieda Van der Ree photo)
A deer with 3 ears? Unique animal routinely visits B.C. property

Experts say interesting look may be result of an injury rather than an odd birth defect

Standardized foundation skills assessment tests in B.C. schools will be going ahead later than usual, from Feb. 16 to March 12 for students in Grades 4 and 7. (Black Press Media file photo)
B.C. teachers say COVID-affected school year perfect time to end standardized tests

Foundational skills testing of Grade 4 and 7 students planned for February ad March

Sooke’s Jim Bottomley is among a handful of futurists based in Canada. “I want to help people understand the future of humanity.” (Aaron Guillen - Sooke News Mirror)
No crystal ball: B.C. man reveals how he makes his living predicting the future

63-year-old has worked analytical magic for politicians, car brands, and cosmetic companies

Terry David Mulligan. (Submitted photo)
Podcast: Interview with longtime actor/broadcaster and B.C. resident Terry David Mulligan

Podcast: Talk includes TDM’s RCMP career, radio, TV, wine, Janis Joplin and much more

Seasonal influenza vaccine is administered starting each fall in B.C. and around the world. (Langley Advance Times)
After 30,000 tests, influenza virtually nowhere to be found in B.C.

COVID-19 precautions have eliminated seasonal infection

Prime Minister Justin Trudeau listens to a question during a news conference outside Rideau cottage in Ottawa, Friday, January 8, 2021. THE CANADIAN PRESS/Adrian Wyld
Trudeau says Canada’s COVID vaccine plan on track despite Pfizer cutting back deliveries

Canadian officials say country will still likely receive four million doses by the end of March

Most Read