Defying Disney

Quesnel video store owner defies Disney order to "hold" rentals.

They’re boycotting Disney.

More than 1,000 independent movie stores are taking a stand against the movie giant after Disney implemented a new rental “hold” policy.

The new policy dictates movie stores to “hold” the Disney flick for 28 days after its release date, only allowing the merchant to offer the option of selling the film.

“So you have to buy it if you want to see it, or wait,” K-Max Video and Games owner and operator Mitch Vik said.

“And to add salt to the wound, you can rent it as a digital version [Shaw On Demand, etc] but you cannot rent it at a movie store.”

The move by Disney could mean the destruction of small movie businesses and the loss of about 10,000 workers, according to Movie Experts, a team of more than 1,000 movie retail locations committed to protecting independent business.

“I founded the company in 2000 to help indie video stores protect their place in the industry they created against the proliferation of corporate chains and the fact that we are still here, long after the chains have gone, is a testament to the fighting spirit of the small Canadian entrepreneurs that continue to be the engine that drive our economy,” Movie Experts founder Dave Henriques said.

Disney released a statement reasoning its decision to hold back new releases by pointing to Redbox’s 40,000 low-priced movie vending machines and Netflix’s cheap delivery service.

But Henriques and Vik, along with thousands of Canadian movie store owners, argue the Canadian market is much different than that of its American counterparts.

“In rural areas we rent a lot more,” Vik said.

Add to that the fact Redbox only has a couple hundred vending machines available in Canada and Netflix operates differently in our home and native land – only offering old movies available for streaming and absolutely no mail delivery and Vik thinks the independent  film guys have a solid point.

But Disney’s not listening.

“We’ve tried to engage them, but they ignored us,” Vik said.

So Vik and many others on the Movie Experts team are renting them anyway.

“We will have Disney titles available on the day they are released,” he said.

“We are defying the rules.”

Because, Vik said, if they do nothing, what is stopping other company’s from following suit.

“And then I’m out of business,” he said, adding K-Max has been in business for 20 years with Vik and his wife Tammy running it for four years and employing four staff.

“This is an important fight – we can’t lose.”

The next Disney titles for release is The Avengers, Sept. 25.


Just Posted

Quesnel RCMP arrest alleged car thief

A police dog was called in to track the suspect this morning in North Quesnel

BC BUDGET: New spaces a step to universal child care

Fees reduced for licensed daycare operators

BC BUDGET: NDP cracks down on speculators, hidden ownership

Foreign buyers’ tax extended to Fraser Valley, Okanagan, Vancouver Island

BC BUDGET: Payroll tax replaces medical premiums

Health spending to increase $1.5 billion for drugs, primary care teams

Quesnel interconnector meeting draws a big crowd

Feb. 19’s meeting had people lined up outside waiting to get in

VIDEO: Top 10 B.C. budget highlights

The NDP is focusing on childcare, affordable housing and speeding up the elimination of MSP premiums

How to keep local news visible in your Facebook feed

Facebook has changed the news feed to emphasize personal connections. You might see less news.

Yelling vulgar slur at reporter not a crime says judge

Judge rules ‘vulgar’ slur against reporter was not a public disturbance

B.C. runner takes silver at Pan American cross-country championships

Tyler Dozzi’s medal pushes U20 Team Canada to gold finish

Hydaburg makes it three in a row

Hydaburg came back from 10 points down in the second half to beat Aiyansh

Kitkatla end 54 year drought with title win

The Warriors defeated Hydaburg 70-67 in overtime to win the 2018 All Native Tournament title

UBCO students to get medical cannabis coverage

Kelowna - The pilot project will be implemented in April

BC BUDGET: NDP push for purpose-built rentals in ‘historic’ $1.6B investment

Hundreds of thousands of new low- and middle-income units coming over three years

BC BUDGET: More for wildfire recovery, campsites

NDP government to hire 20 more Conservation Officers this year

Most Read