B.C.’s chief coroner Lisa Lapointe criticized the Fentanyl Prevention Program being released by the funeral chain, Alternatives Funeral & Cremation Services.

Funeral chain defends harshly criticized Fentanyl Prevention Program

Alternatives says presentation ‘has not been seen by anyone’ outside of company

Alternatives Funeral & Cremation Services owner Tyrel Burton has fired back at B.C.’s chief coroner, for what he feels is unwarranted and knee-jerk criticism of the funeral chain’s Fentanyl Prevention Program.

In a press release titled ‘Alternatives Funeral & Cremation Services corrects inaccurate conjectures about its Fentanyl Prevention Program,’ Burton said that a number of “uninformed critics” have remarked on the program.

“Unfortunately, there have been several statements made about the program by individuals in prominent positions that range from inaccurate to untrue,” Burton said.

Burton told Black Press, “to be clear: our Fentanyl Prevention Program is intended for youth who are not existing drug users. It is a prevention program.”

The Aldergrove-based funeral chain has been under fire by B.C.’s chief coroner Lisa Lapointe about what she describes as “scare tactics” (that) are not effective when it comes to combating the overdose crisis, following the launch of a “very visual” fentanyl prevention program by Alternatives.

On Nov. 30, Alternatives kicked off the campaign, with Burton described as using “powerful, perhaps even controversial, visual aids” to talk about the dangers of fentanyl.

The campaign includes a poster of grieving family members surrounding a coffin. Underneath the photo, a banner reads:“Will fentanyl be the reason for your next family get-together?”

In a written statement on the B.C. government’s website, Lapointe said that while public education and awareness is important, “the BC Coroners Service does not endorse, and will not be participating in, fear-based initiatives.”

“Evidence suggests that the reasons for drug use are complex and multifaceted, and programs focused on scaring people from using drugs, are not effective in saving lives,” she said.

“Additionally, they tend to increase the stigma surrounding drug use and actually discourage people from seeking help – an obsolete approach that has led to the loss of countless lives.”

• SEE RELATED STORY HERE

Burton said the presentation on fentanyl prevention has not yet been seen by anyone, aside from the Alternatives personnel who have helped to create it and that it will be presented for the first time in January of 2018.

“It is puzzling to us that B.C. chief coroner, Lisa Lapointe, has seen fit to pass judgment on the program before it has been put into action, particularly since the BC Coroner’s Service had been fully briefed on the nature of our presentation six months ago and had agreed to support it,” Burton said in the release. “It’s very disappointing to now see that commitment withdrawn.”

Company founder, Lawrence Little, reacted to the guesswork put forward by some as to what the Alternatives program is actually about: “With only the headline of a poster and a photo as ‘evidence’, we have been accused of using scare tactics. However, we feel that a strong dose of reality is the only way to capture a young person’s attention and make an impression that has at least a chance of helping them to resist that first invitation to try drugs. We freely admit that there are some strong visual elements – props, if you will – that are used as scene-setters for the presentation. There will be a hearse onsite; there will be police tape strung around the ‘scene’; and a casket will be in view in the hearse. To those who say these elements are upsetting and will scare those who see them, we would point out that the average youth sees hundreds of similar sights every week either on TV, in movies, or in video games.”

As well, Burton noted that the Alternatives program is categorically not intended for those who are already addicted to drug use. He maintains it is a prevention program, designed for youth 12 to 20 years of age or beyond, who are not addicted and who haven’t yet experimented with drugs.

Alternatives also points out that its Fentanyl Prevention Program strongly relies on parents attending with their children and “encourages moms and dads to see and hear the presentation with their kids, and hopefully use the message as a means of starting or continuing their own conversation at home about the dangers of drug use, particularly fentanyl.”

“Ms. Lapointe has stated that ‘programs based on scaring people from using drugs are not effective in saving lives,’” Burton said.

“What we find truly scary is her blanket condemnation of a program that is only just starting, and forming an opinion based on a photo taken out of context from the top portion of a poster. Indeed, Ms. Lapointe has not even seen the presentation.”

Alternatives Funeral & Cremation Services underscores the need for drug use prevention by pointing out that B.C. is on pace to see more than 1,500 drug-caused deaths this year and as such, “has felt a strong sense of duty to try and stem the tide through the education of our youth.”

Little said if Alternatives’ program turns out to be a waste of time, “well, at least we tried, and we will accept the criticism of those who might say ‘we told you so.’”

“But if our presentation saves the life of even one child, we will consider it a huge success,” Little said.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

B.C. Wildfire Service will expand its operations at Quesnel Airport

A new lease agreement with the City of Quesnel will allow BCWS to house additional crews at airport

COVID-19: Signs of the times

Hearts for frontline workers and social distancing reminders around Quesnel

COVID-19: Quesnel considers its most vulnerable

City in contact with the shelter and B.C. Housing to ensure well-being of homeless during pandemic

COVID-19 case confirmed at Subway restaurant in Cache Creek

Customers who visited the site from March 25 to 27 are asked to self-isolate

CRD reminds residents to prepare for spring freshet

As temperatures warm up residents are asked to proactively address flooding issues

B.C. couple celebrates 61st anniversary through seniors’ home window

Frank and Rena Phillips marked occasion at Nanaimo Seniors Village this week while social distancing

A look at some of the B.C. inventors creating life-saving tools in fight against COVID-19

Groups across B.C. are working together to create what they hope will help people affected by the pandemic

Association launches French-language games, online tools for families learning at home

Games, culture and vocabulary included in new virtual resources

‘There can be no ambiguity’: Travellers brought home to B.C. must self-isolate

Health Minister Adrian Dix said the mandatory isolation must be abided by

55+ BC Games cancelled amid COVID-19 concerns

Greater Victoria set to host 2021 event

BC Hydro offers three-month bill ‘holiday’ for those affected by COVID-19

Industrial customers can defer half of their power bills

Some April Fool’s Day jokes bring much-needed laughter; others tone deaf to COVID-19

Police are warning the public not to use the ongoing pandemic as a punchline

Canada’s 75% wage subsidy is coming, but not for several weeks: finance minister

Subsidy will cost Canada $71 billion, but push down cost of emergency benefit, Morneau said

Call before you dig into spring projects during isolation: BC 1 Call

BC 1 Call gives free checks for utilities in the area of a desired outdoor project

Most Read