Unifor National President Jerry Dias speaks during press conference asking for all Canadians and Americans to boycott all General Motors vehicles that are made in Mexico due to the recent news about the Oshawa General Motors plant closure in Toronto on Friday, January 25, 2019. (THE CANADIAN PRESS/Nathan Denette)

General Motors disputes UNIFOR’s Super Bowl ad

GM announced last fall it will close its factory in Oshawa, Ont.

The Canadian subsidiary of General Motors is trying to stop an auto workers union from airing a critical TV commercial during the Super Bowl.

The 30-second ad calling the automaker greedy and “un-Canadian” is scheduled to broadcast on Canadian TV stations during Sunday’s game.

GM announced plans in November to close its car factory in Oshawa, Ont., costing the jobs of about 2,600 blue-collar workers.

The commercial accuses GM of continuing to expand in Mexico while leaving Canadians “out in the cold” and makes claims about the costs of a 2009 auto bailout.

GM sent a cease-and-desist letter to Unifor giving it a Saturday deadline to stop using the ad.

The company says in a statement that the ad is misleading and inaccurate.

The Associated Press

Like us on Facebook and follow us on Twitter

Just Posted

Quesnel Kangaroos take round one of playoffs versus Williams Lake

The Roos prevailed 6-4 in an exciting home game over their long time foes.

Educational Family Day fun at the Quesnel Museum and Archives

The museum provided games, scavenger hunts, snacks, a dress-up chest and free admission

Province announces $100-million grant funding for Northwest communities

The Northern Capital and Planning Grant will go to four regional districts and 22 municipalities

Quesnel ringette player excited to help Team B.C.

Katie Young will play centre for the squad at 2019 Canada Winter Games

Mermen calendar targets ‘toxic masculinity,’ raises big money for charities

Newfoundland and Labrador Beard and Moustache Club gave a cheque for more than $202,000 to Violence Prevention NL

Make sure measles shots up to date, Public Health Agency says

Measles causes high fever, coughing, sneezing and a widespread painful rash

Super snow moon set to rise across B.C.

It is the biggest and brightest moon of the year

‘Our entire municipality is heartbroken’: Seven children die in Halifax house fire

A man and woman remained in hospital Tuesday afternoon, the man with life-threatening injuries

Minister says plans to fight poverty, climate change, focus of B.C. budget

The NDP said in its throne speech last week that affordability will be the hallmark of its initiatives

UPDATED: ‘Violent’ B.C. man back in custody after Alberta arrest

Prince George man with ties to Vernon was being sought by police

After a week away, SNC-Lavalin questions await MPs returning to Parliament

Two have resigned already: Jody Wilson-Raybould was veterans affairs minister and Gerald Butts was Trudeau’s principal secretary

‘How did we get here?’: B.C. mom of transplant recipient worries about measles outbreaks

Addison, 7, cannot get a live vaccine because she has a heart transplant

Poverty coalition has high hopes for B.C. poverty reduction strategy

Funding allocation expected to be released with 2019 budget

Most Read