School District 28 (Quesnel) has a new visual identity, including a redesigned logo, new colours, fonts and design features as well as original illustrations by a local artist.
The announcement was shared Wednesday, Oct. 12.
According to a news release, it is part of the district’s communications plan to inform and engage with its partners in education. This process emerged from an extensive strategic planning process throughout 2021 and 2022.
“Over many months, we consulted with community members, staff, parents, students, and the community about what matters to them in education,” said Tony Goulet, SD28 board chair, during the project. “We are so grateful for their involvement. Our response to this input is a new plan that guides us educationally and operationally, and shapes our communications.”
The district communication plan aims to create stronger connections between schools and parents, the district and community, and internally between the organization and staff.
An important element of communications for SD28 is its visual identity to help ensure clarity, consistency, and a strong image locally, regionally and beyond.
“We’re really proud of the work our team has done from our core committee who oversaw our strategic plan, to the many who gave input, and to our designers, artists and communicators,” aid SD28 superintendent Dan Lowndes. “This will be both inspirational and very practical as we go forward.”
Along with the logo, the new visual identity features illustrations by Raine Ravnborg, who is a staff member at Barlow Creek Elementary School.
All of the new graphic elements will add meaning and energy to a variety of SD28 Quesnel documents, websites and communication mediums in the future.
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