People’s Party of Canada leader Maxime Bernier delivers an address at the PPC National Conference in Gatineau, Que. on Sunday, Aug. 18, 2019. THE CANADIAN PRESS/Justin Tang

Third-party buys billboard to promote Bernier’s anti-mass immigration stance

Advertising group True North Strong & Free Advertising Corp. paid for the billboards

Billboards with Maxime Bernier’s face and a slogan advocating against mass immigration cropped up Friday in several major Canadian cities.

The ads, which were seen in Halifax, Regina and Vancouver, prompt people to vote for the People’s Party of Canada and read “Say NO to Mass Immigration.”

A third-party advertising group, True North Strong & Free Advertising Corp., paid for the billboards.

According to a filing with Elections Canada, the third-party group is run by Frank Smeenk, the chief executive of a Toronto-based mining exploration company.

The group filed interim financial returns with Elections Canada that show it spent $59,890 on billboards in “select cities in Canada” and received $60,000 from Bassett & Walker International Inc., a company that specializes in the international trade of protein products.

Earlier this week, Smeenk declined to comment on the billboard beyond what appeared in the Elections Canada filing. The Canadian Press attempted to reach Smeenk again on Friday, but he did not respond.

ALSO READ: Maxime Bernier tells party faithful he will make it into the leaders’ debates

Similarly, messages left at Bassett & Walker were not returned.

The People’s Party of Canada also did not immediately respond to a request for comment Friday, but it said in a statement to other media it is not associated with the group that has put up the billboards and that they had not been in contact with the third party.

Bernier has advocated lower immigration to somewhere between 100,000 to 150,000 people per year, much lower than the current target of 330,800 for 2019 set by the federal government. He’s also said he would impose a values test on people trying to immigrate to Canada.

Local politicians in Halifax weighed in as images of the billboards spread Friday.

Nova Scotia Premier Stephen McNeil said on Twitter, “I welcome everyone to Nova Scotia — but I don’t welcome this negative, divisive tone.”

Local Liberal MP Andy Fillmore was more direct: “How about no to Maxime Bernier, instead,” he wrote. “There’s no place in Nova scotia for the PPC’s politics of fear (and) division.”

The purchase by the True North Strong & Free Advertising Corp. is the latest is a series of ad buys from third-party groups.

Before the start of the pre-election period June 30, several groups spent hundreds of thousands of dollars on TV advertising, notably during the NBA Finals.

Earlier in the summer, other billboards targeting Public Safety Minister Ralph Goodale popped up in his Regina riding, also the product of a third-party group, the Canada Growth Council.

Christian Paas-Lang, The Canadian Press

Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

Quesnel Junior School architecs will be in town next week as design work moves ahead

CHP Architects is finalizing the schematic designs for the new junior school

Cariboo Ski-Touring Club to host international film festival showcase

Vancouver International Mountain Film Festival films to be shown at Hallis Lake Lodge on Jan. 24

$10,000 for Gold Rush Trails marketing video and Billie Bouchie Day celebrations

‘We were very impressed by the calibre of both projects’

VIDEO: Special screening of Shadow Trap will wrap up Sled Dog Mail Run Jan. 26 in Wells

Shadow Trap was filmed in Barkerville and features local actors, production members and dogs

Buses running today but still a risk of frostbite

The wind chill for Friday morning in Quesnel is expected to be -33 C

Kids across Canada more at risk of hospitalization from flu this season: doctor

Dr. Theresa Tam said influenza B does not usually peak until February or later

Closed mills, housing surge support a positive forecast for lumber industries

B.C. lumber producers have closed mills accounting for 18% of province’s capacity, RBC report says

Good Samaritan pays part of rent for B.C. woman facing eviction in can-collecting dispute

Zora Hlevnjak, 76, supplements her pension by collecting cans and receiving public donations

Kelowna’s ‘Baby Mary’ finds biological parents after more than 30 years

Geneologist and DNA test helped her connect with her biological parents

Kelowna hotel to award couples for baby-making with Nooner deal

The deal includes a free stay every Valentine’s Day for the next 18 years

‘Scariest boat ride of my life’: Passengers trapped by ice on rocky B.C. ferry sailing

The Nimpkish docked in Bella Coola on Jan.12 coated in a thick layer of ice

B.C. pair ordered to pay $55,000 for oil tank discovered four years after selling home

Judge says defendants breached contract, despite being unaware of tank until basement flooded

Canada to give $25,000 to families of each Canadian who died in Iran plane crash

Prime Minister Justin Trudeau also made it clear that Canada still expects Iran to compensate victims

Oil and gas industry applauds top court’s dismissal of B.C.’s Trans Mountain case

The high court’s ruling Thursday removes one of the remaining obstacles for the project

Most Read