Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

COLUMN: Avoid the online temptation and buy local

Muriel Protzer is a policy analyst with the Canadian Federation of Independent Business

Nothing says season’s greetings more than a warm chai latte, the smell of peppermint oil in a diffuser, and targeted advertisements.

I’m sure you have noticed the countless ads, each one blaring at the top of its lungs,“The biggest sale you can’t afford to miss!”

And I get it. They’re eye-catching. The adrenaline rush from clicking “order now” is so strong, we often forget to even consider where our money is going (hint: big international corporations).

Shopping online can be addictively convenient, but it hurts local retailers more than you may think.

It’s called showrooming. It’s the act of visiting a local business, getting expert advice from the employees, maybe even snapping a picture so you don’t forget, and intentionally walking away to order the same or similar item online to save a few dollars.

If this sounds familiar, you’re not alone. A recent survey conducted among members of the Angus Reid forum suggests 55 per cent of Canadians admit to showrooming.

My generation is particularly guilty of this, with three out of four shoppers ages 18 to 34 reporting that they showroom. While it may save you a few bucks (or maybe not – sometimes the flashy sale is just a façade, and don’t forget import tariffs, shipping and other hidden fees), it’s having a major impact on local businesses.

Almost two-thirds of independent retailers suspect they have had customers come in to check out an item only to go home and buy it online. Nearly all of those businesses indicate it has affected their sales, with a third saying it’s been significant. Every dollar that ends up with a big online corporation isn’t just leaving our local economy, it’s leaving our community.

Your neighborhood businesses support local jobs, donate to local charities, and sponsor or host local events like a Santa Claus parade or a winter market offering locally made goods.

Local businesses also offer you, the buyer, a much more personalized shopping experience, greater product knowledge, and unique product selection. These things don’t come with a price tag. Increasingly, consumers are trying to get the best of both worlds: Amazon prices with small business’s expertise.

READ MORE: How one B.C. thrift shop is connected to a small island in the Philippines

Those benefits start to disappear the more we buy online. The deals online may be tempting, but instead of waiting for two-to five-day delivery (because who actually pays for same-day shipping?), try exploring the options at your neighborhood’s original same-day-delivery dealers, your independent businesses. When you shop local, your community is better off for it.

Muriel Protzer is a policy analyst for B.C. and Alberta with the Canadian Federation of Independent Business

Like us on Facebook and follow us on Twitter

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

The Cariboo Regional District has launched a broadband survey for residents, businesses and organizations. (Monica Lamb-Yorski Photo - Williams Lake Tribune)
Cariboo Regional District launches broadband connectivity survey

Paper copies of the survey will be available beginning Dec. 2

Forestry Ink columnist Jim Hilton. (File Photo)
FORESTRY INK: Responsible use of herbicides

Columnist Jim Hilton writes about the issue of spraying herbicides like glyphosate

This screenshot from the City of Quesnel website shows where paving took place during the 2020 season. (City of Quesnel website)
City of Quesnel completed overlay paving at five sites in 2020

The season’s work was completed within a budget of $375,000

Correlieu Secondary School students Hanna Fitchett, Justin Pugh and Jaeana Dumais (missing from photo) were recently recognized by the Quesnel and District Arts Council for their poetry submissions to the community writing contest. The students’ work was inspired by the novel Wenjack and the film The Secret Path. (Photo Submitted)
LETTER: Quesnel high school students’ poetry recognized

CSS thanks the Quesnel and District Arts Council and its community writing contest partners

The director of the Wells Snowmobile Club, Dexter Knorr, shared what is in his safety kit when sledding. Included are spare parts for his machine, like sparkplugs, and specially-designed tow ropes. (Submitted Photo)
Wells Snowmobile Club director shares tips for safe sledding

Two Prince George men were recently stranded on Yanks Peak, one overnight

(Dave Landine/Facebook)
VIDEO: Dashcam captures head-on crash between snowplow and truck on northern B.C. highway

Driver posted to social media that he walked away largely unscathed

Black Press Media and BraveFace have come together to support children facing life-threatening conditions. Net proceeds from these washable, reusable, three-layer masks go to Make-A-Wish Foundation BC & Yukon.
Put on a BraveFace: Help make children’s wishes come true

Black Press Media, BraveFace host mask fundraiser for Make-A-Wish Foundation

Langley RCMP issued a $2,300 fine to the Riverside Calvary church in Langley in the 9600 block of 201 Street for holding an in-person service on Sunday, Nov. 29, 2020, despite a provincial COVID-19 related ban (Dan Ferguson/Black Press Media)
Langley church fined for holding in-person Sunday service

Calvary church was fined $2,300 for defying provincial order

A pedestrian makes their way through the snow in downtown Ottawa on Wednesday, Nov. 25, 2020. THE CANADIAN PRESS/Sean Kilpatrick
Wild winter, drastic swings in store for Canada this year: Weather Network

In British Columbia and the Prairies, forecasters are calling for above-average snowfall levels

NDP Leader John Horgan, left, speaks as local candidate Ravi Kahlon listens during a campaign stop at Kahlon’s home in North Delta, B.C., on April 18, 2017. THE CANADIAN PRESS/Darryl Dyck
A B.C. Ambulance Service paramedic wearing a face mask to curb the spread of COVID-19 moves a stretcher outside an ambulance at Royal Columbia Hospital, in New Westminster, B.C., on Sunday, November 29, 2020. THE CANADIAN PRESS/Darryl Dyck
Top doctor urges Canadians to limit gatherings as ‘deeply concerning’ outbreaks continue

Canada’s active cases currently stand at 63,835, compared to 53,907 a week prior

A Canadian Pacific freight train travels around Morant’s Curve near Lake Louise, Alta., on Monday, Dec. 1, 2014. A study looking at 646 wildlife deaths along the railway tracks in Banff and Yoho national parks in Alberta and British Columbia has found that train speed is one of the biggest factors. THE CANADIAN PRESS/Frank Gunn
Study finds train speed a top factor in wildlife deaths in Banff, Yoho national parks

Research concludes effective mitigation could address train speed and ability of wildlife to see trains

A airport worker is pictured at Vancouver International Airport in Richmond, B.C. Wednesday, March 18, 2020. THE CANADIAN PRESS/Jonathan Hayward
Canada extends COVID restrictions for non-U.S. travellers until Jan. 21 amid second wave

This ban is separate from the one restricting non-essential U.S. travel

Menno Place. (Google Street View image.)
B.C. care home looks to hire residents’ family members amid COVID-19-related staff shortage

Family would get paid as temporary workers, while having chance to see loved ones while wearing PPE

Most Read