While mock meat may be mocked a new study has found the majority of people between the ages of 18 and 34 — who have tried plant-based meats — nine-in-ten or 89 per cent actually enjoyed the taste. (Provided by Angus Reid Institute)

Canadian millenials acquiring taste for plant-based meat alternatives, study finds

89% of those 18 to 34 who have tried plant-based meat say they enjoyed the taste

While mock meat may be mocked, a new study finds that among those aged 18 to 34 who have tried plant-based meats, nine in 10, or 89 per cent, actually enjoyed the taste.

The study, coming out of the Angus Reid Institute, found that nearly all Canadians, 95 per cent, knew of plant-based meat alternatives, but only four in 10, 39 per cent, have actually tried them.

READ ALSO: Beyond Fish? The next frontier in plant-based alternatives

Almost half of Canadians said they feel the plant-based protein trend is more of a fad than a new normal, but the younger generation is embracing the plant-based protein. Of those in the 18 to 34 year old category, 58 per cent have tried the products, or if they haven’t, 48 per cent of those say they plan on trying them.

One in three Canadians say the country will benefit from the demand for more peas, lentils and beans — key ingredients in vegan meat substitutes – while one in five say the domestic economy will be harmed due to potentially lower demand for meat.

READ ALSO: VIDEO: Plant-based burgers may not be as healthy as they seem

Alberta, the capital of Canada’s beef industry, has the highest proportion of residents saying the impact on the country will be negative at 35 per cent. On the other hand, Saskatchewan — the world’s largest lentil exporter — is equally divided, with 35 per cent saying the impact will be positive and 32 per cent saying it will be negative.

The study also found that among Canadians who regularly eat meat, 22 per cent say they would like to reduce the amount they eat, while only 10 per cent say they’d like to consume more meat. The portion of Canadians saying they would like to cut back on meat rises to four in 10 among those between the ages of 18 to 34.



kendra.crighton@blackpress.ca

Follow us on Instagram
Like us on Facebook and follow us on Twitter.

Get local stories you won't find anywhere else right to your inbox.
Sign up here

Just Posted

New wildfire springs up north of Clinton; lightning suspected as cause

Fire is not a flare-up of blaze that started on Aug. 1 near 51 Mile Creek

City of Quesnel plans staggered approach to reopening West Fraser Centre arenas

Ice will be open to youth groups Sept. 14 in Arena 2, and Sept. 21 in the West Fraser Centre Arena

Maple Drive streetlight project to be put to voters this fall

New streetlights would see additional tax for residents, increased safety for pedestrians

Proposed Quesnel interconnector moves beyond preliminary design stage

MOTI to prepare business case for provincial leaders, showing cost and scope of Highway 97 project

B.C. doctors, dentists call on province for mandatory mask rule

Open letter says masks should be worn in indoor public spaces, public transportation or in crowds

Dwindling B.C. bamboo supply leaves Calgary Zoo biologists worried about pandas

Zoo has been trying to send pandas back to China since May

Facebook launches its new TikTok clone, Instagram Reels

Facebook has a long tradition of cloning competitive services

B.C. Appeal Court prevents Victoria woman from using the term ‘death midwife’ in her job

Pashta MaryMoon claimed she had been providing “death-care services” for more than 40 years

‘We all have anxieties’: B.C.’s top doctor addresses return-to-school fears amid COVID-19

Dr. Bonnie Henry promises school restart plan safe for B.C. kids

Abbotsford mom worried about her two kids in Beirut following explosion

Shelley Beyak’s children were abducted by their dad in 2018

Young Canadians, hospitality workers bear the brunt of mental strain in 2020: report

A study by Morneau Shepell points to economic uncertainty in the pandemic as the cause for angst

Health Canada recalling more than 50 hand sanitizers in evolving list

Organization says to stop using products listed, and to consult a health-care professional

Most Read